PacificSource Health Plans

Branding + Print + Digital + Environmental Design

As a collaborative team member, I created clear, accessible visual communications across PacificSource’s digital and print touchpoints, simplifying complex healthcare information while strengthening brand trust and consistency.

I worked closely with clients, project managers, and the IT department to develop intuitive, member-focused visual narratives that balanced business goals with user needs. The work included multi-channel campaigns spanning digital, web, and print, as well as contributions to the redesign of PacificSource.com to improve usability and engagement.

I partnered with writers, print vendors, illustrators, and the advertising agency to oversee creative development and production, ensuring quality, timelines, and brand alignment. Through ongoing refinement, the work delivered a cohesive, engaging experience for members and reinforced PacificSource’s unified brand presence.