Dana-Farber Breast Cancer Event

Branding + Art Direction + Print

I led the design of every element of this project, from initial branding concepts to the final production pieces. Collaborating closely with the client, I shaped the visual identity and ensured it translated seamlessly across all touchpoints. I worked with a photographer to capture the ribbon, managed production details, oversaw press checks, and coordinated every step to ensure the final output met the audience’s needs. Both events were a success, with attendees engaging enthusiastically with the design and messaging.