Each logo in this collection was the result of research, collaboration, and intentional design decisions. I focused on creating identities that were distinctive, scalable, and rooted in brand strategy, balancing visual impact with clarity and longevity. The work spanned major consumer brands such as Jack Daniel’s, Ocean Spray, Southern Comfort, Tropicana, McDonald’s, Arnold, The Bahamas, Huntington Bank, and Carnival Cruise Line, as well as institutions and organizations including Dana-Farber Cancer Institute, a leading cancer treatment and research center, and New England Conservatory, a historic music conservatory.