McDonald’s

Branding + Art Direction + Print + Signage + OOH

I partnered with the McDonald’s team to bring a new bakery offering to life for a Massachusetts trial. I developed the brand identity, designed the logo, and created custom illustrations that captured the concept’s personality. From moodboards to selecting photographers and stylists, I guided the visual direction and art-directed a photo shoot of the baked goods for in-store and outdoor signage, ensuring a cohesive, eye-catching experience that engaged customers and strengthened the brand’s presence.

In addition, I contributed to other launch experiences, designing out-of-home materials and signage while overseeing print production and store placement to maintain quality and brand consistency across all touchpoints.