New Balance

Branding + Print + Packaging + Environmental Design

For the Let’s Make a Cure campaign, I designed print and experiential materials that brought the cause to life, creating tangible experiences that communicated urgency, hope, and the impact of donations. I led the work from concept through production, creating event posters, banners, signage, t-shirts, and photobooth wraps, and collaborating closely with printers, vendors, and internal teams to ensure high-quality execution.

For the New Shoes creative exploration, I designed the logo, product tags, packaging, and window poster creative, developing a cohesive visual identity that reflected the brand’s style, performance, and heritage while creating a unified experience from shelf to store display.