Case Study: New York Life Digital and Print Campaigns

As lead creative on the New York Life brand, I delivered multi-channel marketing campaigns that reinforced the company’s reputation for trust and client focus while driving measurable engagement across digital and print channels.

The goal was to create experiences that balanced creativity with compliance, remaining consistent, engaging, and results-driven across all platforms.

I led teams of designers and production staff, collaborating with developers and vendors to execute responsive websites, landing pages, mobile app experiences, email campaigns, social media, direct mail, and video content. I also developed brand guidelines to ensure consistency across every touchpoint.

By combining user-focused design with data-driven insights, campaigns strengthened brand recognition, increased engagement, and delivered higher ROI, while establishing scalable systems for long-term consistency.