Southern Comfort

Branding + Print

The goal of the rebrand was to create a consistent, trusted, and engaging experience for customers across all touchpoints, including in-branch signage, mobile app interfaces, and a wide range of print materials.

Every piece was carefully crafted to reflect the new brand identity, with attention to typography, color palettes, finishes, and materials. I oversaw prepress, color management, and vendor workflows to ensure flawless execution from concept to final production.

This print-focused rebrand reinforced Huntington Bank’s updated brand values, providing a cohesive and trustworthy customer experience. High-quality production and a consistent visual language across all touchpoints increased brand recognition, strengthened customer trust, and supported overall marketing effectiveness.