Strayer University — “Only the Driven”

Branding + Print + Digital + Packaging + Environmental Design

To launch Strayer University’s new campaign and tagline, “Only the Driven,” we put graduates at the center of the story. Instead of scripted messaging, the campaign featured real alumni sharing their personal paths to success, helping Strayer stand apart in a competitive adult education landscape.

We highlighted five graduates from diverse backgrounds whose stories embodied grit, perseverance, and ambition. Their journeys became the foundation of a documentary-style film and portrait photography that felt aspirational yet authentic.

The content was deployed across television, digital and rich media banners, print advertising, and outdoor billboards.

By elevating real voices and real outcomes, the campaign positioned “Only the Driven” as a lived truth, reinforcing Strayer University’s connection to the determination of adult learners.