WeightWatchers

Digital Design

I specialized in responsive digital design and experience strategy focused on supporting members throughout their wellness journeys. The work spanned high-impact touchpoints including websites and landing pages, A/B testing, display and rich media banners, mobile app experiences, email, social, video, direct mail, and brand development.

Design decisions were guided by user experience and data, with continuous testing and optimization used to improve clarity, engagement, and conversion.

By aligning design, strategy, and performance insights, the work delivered measurable gains in engagement, conversion, and ROI, helping WeightWatchers create more relevant and effective experiences across channels.